Brand Name Selection
Choose Your Brand Name Wisely
Avoid Costly Mistakes
Choosing the right name for your product, service, or business is a critical step in building your brand identity. With millions of businesses in the market, it’s essential to find a unique name that stands out and resonates with your target audience. However, the process is not going to be easy, especially considering trademark laws.
Name Availability
Ensure the name you choose is unique and doesn’t conflict with existing brands. Avoid infringing on trademarks to prevent legal issues down the line.
- Avoid names that are difficult to pronounce or spell.
- Conduct a trademark name search to avoid choosing a name that’s already in use.
- Stay away from overly generic names that don’t stand out.
- Don’t follow fleeting trends; aim for timeless relevance.
- Test your name with your target audience to ensure it resonates with them.
Competitive Analysis
Before finalizing your brand name, conduct a thorough analysis of your competitors’ names and branding strategies. Understand what works well in your industry and how you can differentiate yourself.
The name you choose has to create a positive perception towards the brand. Selecting the wrong name for your brand can be a costly mistake. Changing a brand name is like hitting the reset button on your business, requiring significant time, effort, resources and a lot of money to rebuild your brand identity from the ground up.
Types of Brand Names
Acronym
Names
Examples include HDFC, IBM, BSNL, and BMW. They're concise and suitable for any industry.
Invented
Names
Think Flipkart, OYO, Infosys, Verizon, and Google. These names stand out and are easier to trademark.
Evocative
Names
Evocative brand names convey a deeper meaning that spark emotions, or strong associations in the minds of consumers.
Descriptive
Names
Names like State Bank of India or Tata Motors describe the company's offerings but may lack uniqueness.
Lexical
Names
These names have wordplay, rhyming, alliteration, or puns to create memorable and catchy names.
Founder
Names
Murugappa, Saravana Stores, Pothys, Krishna Sweets and Nalli are examples of brands named after their founders, adding a personal touch.
Geographical
Names
The Times of India, Madras Rubber Factory (MRF), Coimbatore Capital Limited are brands tied to specific locations, which can convey heritage or expertise.
