Brand Name Selection

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Choose Your Brand Name Wisely

Avoid Costly Mistakes

Choosing the right name for your product, service, or business is a critical step in building your brand identity. With millions of businesses in the market, it’s essential to find a unique name that stands out and resonates with your target audience. However, the process is not going to be easy, especially considering trademark laws.

Simple Steps, Big Impact

Name Availability

Ensure the name you choose is unique and doesn’t conflict with existing brands. Avoid infringing on trademarks to prevent legal issues down the line.

Avoid names that are difficult to pronounce or spell.
Conduct a trademark name search to avoid choosing a name that’s already in use.
Stay away from overly generic names that don’t stand out.
Don’t follow fleeting trends; aim for timeless relevance.
Test your name with your target audience to ensure it resonates with them.

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Competitive Analysis

Before finalizing your brand name, conduct a thorough analysis of your competitors’ names and branding strategies. Understand what works well in your industry and how you can differentiate yourself.

The name you choose has to create a positive perception towards the brand. Selecting the wrong name for your brand can be a costly mistake. Changing a brand name is like hitting the reset button on your business, requiring significant time, effort, resources and a lot of money to rebuild your brand identity from the ground up.

Types of Brand Names

Standing out in the digital noise requires insight and expertise.

Acronym Names

Examples include HDFC, IBM, BSNL, and BMW. They’re concise and suitable for any industry.

Invented Names

Think Flipkart, OYO, Infosys, Verizon, and Google. These names stand out and are easier to trademark.

Evocative Names

Evocative brand names convey a deeper meaning that spark emotions, or strong associations in the minds of consumers.

Descriptive Names

Names like State Bank of India or Tata Motors describe the company’s offerings but may lack uniqueness.

Founder Names

Murugappa, Saravana Stores, Pothys, Krishna Sweets and Nalli are examples of brands named after their founders, adding a personal touch.

Geographical Names

The Times of India, Madras Rubber Factory (MRF), Coimbatore Capital Limited are brands tied to specific locations, which can convey heritage or expertise.