A decade of brand collaboration
In our customers’ service since 2014
10 Years of Collaboration
Digital Marketing
We handle content creation, design development, campaign strategy, audience engagement, and more.
Paid Advertising
We strategically plan campaigns to reach the right target audience at the right time, aiming to achieve our desired goals.
Creative Designing
We have been developing unique content and design strategies tailored for different customer segments.
Brand Consulting
As we implement strategies, the market reacts accordingly. Our goal is to ensure the brand gets what it deserves.
Client: Malar Rice Brand | Category: Brand concept, campaigns
In our customers’ service since 2014
Cars stand still 96% of the time. Lynk & Co is here to do something about that. Our mission was to position Lynk & Co as a challenger that will turn the automotive industry upside down.
The challenge
You can buy a Lynk & Co. Or borrow it. Or subscribe to it. With a one-month notice period. Also, you can share it. And there are no maintenance hassles because Lynk & Co take care of all that. In short: Lynk & Co is a lot of things — but how to explain a brand that’s so diverse and flexible on a billboard?
And how to make people understand that Lynk & Co is something completely different – and not a traditional car brand in disguise?
Key emotional driver
Having a car is often associated with a number of challenges: long-term cost obligations, unexpected expenses, and decreasing value. And purchasing a car often feels more like a pain than a pleasure, with the paperwork, haggling over prices, or negotiating for features. As a result, many people feel tied down by their cars and are looking for mobility without commitment.
What we need to say
To communicate that Lynk & Co is the opposite of the outdated way of having a car – ownership – we banned overused car advertising jargon. Instead, we developed a rebellious, smart, and honest attitude by boiling down complexity to snappy copy, creative wordplay, and a new vocabulary created just for Lynk & Co.
The concept was launched through a big outdoor campaign in Lynk & Co’s European markets in autumn 2022. A key pillar was to localize it across the seven countries Lynk & Co operates in: Sweden, Germany, the Netherlands, Belgium, France, Spain, and Italy. Together with local copywriters, we balanced the international voice with local needs by combining English and other languages.
Our Portfolio
What makes us different
Results Driven Branding Partner
360° Coordination
We reach out to the sales team, retail channel partners, corporate retail collaborators, designers, printers, voice-over specialists, event managers, and more.
Content Development
Words that resonate with the audience weaves the story of Malar. Through engaging social media content, we strive to create a personal and emotional connect with the audience.
Creative Designing
Every image and design element reflects the brand's identity. Our designs are more than just visuals; they're a visual language carefully crafted to create better brand recall.
Brand Strategies
Our goal is not just to meet market expectations but to set new standards, positioning Malar as a forerunner in the rice industry.
Potential Opportunities
We don't just keep an eye on opportunities; we actively explore them. We ensure that the opportunities are transformed into the strategic move forward.
Ethics & Transparency
We believe in fostering open communication and ensuring our clients understand the reality of every situation. We uphold our commitment to honesty.
