Gripples Tech Sparks

BUSINESS SUCCESS STORY OF TANISHQ

Summary:

Every great success story has its fair share of stumbles, and Tanishq’s journey is no exception.

Today, it stands as India’s largest organized jewelry brand, dominating the market with over 400 stores and a staggering 7% share of the massive jewelry industry. But this wasn’t always the case. In fact, Tanishq struggled for an entire decade before finding its winning formula. Let’s unravel this fascinating business success story of Tanishq and the brand’s grit, transformation, and success.

Experiential Advertising: Swiggy’s Creative Celebration of Its 10th Anniversary

Swiggy has taken experiential advertising to new heights by celebrating its 10th anniversary in a truly interactive and memorable way. Instead of traditional campaigns, Swiggy turned everyday moments into celebratory experiences by distributing over 5 lakh balloons across Bengaluru households via newspapers.

 

Each balloon carried the Swiggy One logo, a surprise offer message, and a QR code, creating an engaging customer interaction. Upon scanning the QR code, recipients unlocked an exclusive deal: 4 months of Swiggy One subscription for just ₹10!

 

This move is a prime example of how brands can blend innovation, customer engagement, and advertising to leave a lasting impression. It’s not just a campaign; it’s a celebration where the audience becomes an active participant. Swiggy has successfully turned its milestone into an unforgettable shared experience, reinforcing its connection with customers while amplifying its brand presence.

 

Experiential advertising like this creates both buzz and brand loyalty, showing that celebrations can go beyond cakes and candles—they can be creative, personal, and impactful!

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